Wednesday, January 26, 2011

Reboot Revenue for Small Business

5 Ways for Businesses to Reboot Revenue:

1. Make your product or service available to more people

2. Make the buying process easier and simple so more people can buy in less time

3. Develop Buyer Purchasing Map and assess how you perform at each step. What can be improved?

4. How can you redesign your current business model? Can you deliver the same service or product for less money so more people will buy?

5. How can you increase your average transaction value? Will your customers spend more money if you offer more value with your product or service?

How to sell more by managing your customers' buying process

How to Reboot Revenue for Small Business

Thursday, January 20, 2011

Small Business Culture

One of the advantages of small businesses compared to big companies is the small business culture. The culture of successful small business is made of ideas, responsiveness, young spirit, speed, creativity, success... However as you grow your small business into a big business keeping and retaining your original culture in long term becomes a real challenge. Google was smart to recognize this threat before it's too late and brought Larry Page back to take the CEO position from Eric Schmidt. Mia News: Google Co-Founder Takes Over as Chief Executive  

Wednesday, January 19, 2011

How to Sell

How to Sell More:


The key to selling better than your competitors is to develop a winning selling process for your business. How do you develop such a process? Here is a simple sales management approach to help you develop your winning selling approach:
  1. Analyze your prospects’ buying process
  2. Identify critical decision points for your prospects
  3. Define how you currently manage the points identified in step 2
  4. Define how your competitors manage the points identified in step 2
  5. Identify how you can help your prospects at each stage in their buying process
  6. Define your most effective selling process that manages the buying process 
for more info visit Small Biz 1 Series on How to Sell

Monday, January 10, 2011

Excel Text Formulas

This is a very useful page for working with text in Excel. It helps you do the right formatting of text in an excel database or list. I recently worked with my excel mailing list and use the excel formulas from the example to create a clean mailing list in excel with proper name formatting. Excel Text Formula Tips and Examples

Tuesday, January 4, 2011

Corporate Branding and Identity

Test your Corporate Brand position and your main brand message. Try to explain your brand position and identity with one sentence. You do not need complicated branding but quite contrary the more you are able to describe your brand position in a simple way the more effective your branding is. The first step in branding is creating and developing the idea of your brand, the second step is communicating the idea with your target market. Here you decide what media and tools are most appropriate for sharing your brand values, ideas and positions with your target market. Strong brands save companies a lot of money on advertising and marketing investments because your customers are aware of your brand and your values. Adding new product and service to your portfolio and promote them is simple when you already have a strong corporate brand. Corporate Branding and Identity

Saturday, January 1, 2011

Small Business and Interpersonal Communication

Effective communication is essential for small business success. This includes improving your skills in Interpersonal Communication. The way you communicate with your employees, partners, vendors, etc can make a difference in the deals you are making, communicating your strategy, motivating your team, etc. Interpersonal communication is the type of communication which you have on a daily basis such as talking to your friends, family member, coworkers, employees and customers. Interpersonal communication is in person communication. Communicating by emails and talking on the phone are examples which are not considered as interpersonal communication. So Interpersonal Communication is in person and face to face communication. Interpersonal Communication 

Friday, December 31, 2010

Small Business Data Backup Strategy

If you do not have a data backup strategy now is the time to develop one. Think about what would happen if you lose all your business files and information. For some businesses this would be a disaster with huge business and financial losses. Fortunately, today there are many inexpensive and convenient data backup solutions such as online file backup software and hosting, remote backup, file sharing platforms and solutions, external hard drive backup solutions, etc. There is no excuse to risk losing your business information when most of the backup solutions today are inexpensive and automated which means that you do not need to waste any additional time on your data backup. Develop an ongoing habit to back up your data periodically. Depending on your data volume, sensitivity, your business and importance of your data this might be daily or weekly. Small Business Data Backup Strategy

Thursday, December 30, 2010

Investor Presentation Tips

Building trust is important when dealing with investors. Would you invest in something you do not trust and understand? If you do not know the investors personally try to work with people who know them and get referred. It is very different when someone has recommended you compared to going on your own without any references. In building trust with investors it is always a good idea to link your business case with your past success or show some progress you have done so far with business preparation and starting your business. Sometimes explaining what you have been told by potential customers you already have talked to can give you huge advantage. Pitch to Impress: Impress your investors. Build a winning business plan. Nobody is excited with average plans and businesses. Investor Presentation Skills

Tuesday, December 28, 2010

Writing a Marketing Plan

Writing a Marketing Plan is not difficult if you do some planning and preparation about your business and your market. Most people make the mistake of starting to write the marketing plan without clear understanding of the critical issues regarding their business, company, marketing situation and without any informal or formal marketing analysis and preparation. Writing a Marketing Plan

Saturday, December 25, 2010

Sales Presentation Skills

The Sales Presentation is the vehicle or tool that communicates your value to the customer. Because of that your sales presentation has to be targeted to your prospects. Your prospects consider and evaluate your value proposition based on your sales presentation. It is essential for your business to have a targeted and professional sales presentation. Sales Presentations can be delivered in person during a meeting with the prospect. Another way to deliver your sales presentation is by having your sales presentation online on your company website or other websites targeted to your market. Another effective approach is to develop a video presentation and make it available online. Sales Presentation

Friday, December 24, 2010

Small Business Loans for Women

There are many opportunities and resources for small business loans for women.  Visit and learn more about the office of women business owners by small business administration. This office focused solely on business women can help you with your business loan and financing needs. In addition the small business administration can provide you with additional services and resources to help you setting up your new business or grow your existing business.Visit Small Business Loans for Women for more info.

Thursday, December 23, 2010

Team Building

Great Team Building Exercises include simple approaches to team building. One simple approach is to incorporate fun and excitement into your team building. Team members perform better when they enjoy being part of the team and when they are having good time plus achieve great business results. There is no better way than to create and develop your team based on your business strategy and culture. Every business is in a way unique so you are the brain on building your business team. For more information on team building visit Team Building Exercises